The Benefits of a Multiple Listing Service

Do you know exactly why you are hiring a realtor? Are you looking for them to host an open house? How about run a newspaper or real estate ad for you? How about if they go all out and place a sign out on your lawn? That’s all great, but you can do all of that on your own. You hire a realtor to give your home the maximum exposure possible, and bring qualified buyers to your property.

Supply & Demand

We have all heard of the laws of supply and demand, and that is never more important than it is in the real estate market. The greater the number of buyers viewing your supply, the greater the sum you will be able to demand.

The biggest and best piece of advice if you truly want to get the most money out of your home is to be certain you have complete MLS (Multiple Listing Service) coverage. Do not even consider any offers until your home is in the MLS system. Nothing can compare to having an army worth of realtors at your fingertips.

Get rid of a realtor attempting to place your home exclusively with their company, or if they want you to consider offers before the home is on MLS.
Be rid of any realtor wanting to list the property on Friday and hold an open house on Sunday. That is not even close to enough time to get your home into the system.

The top realtor on the planet, with the most successful marketing plan imaginable still can’t compare to what the MLS system can do for you.

An Applicable Old Saying

There is an old real estate saying that says the first offer will normally be the best offer. That can be very true, but only if everyone is aware that your home is for sale.

A recent real estate survey shows that when a home is sold by the realtor that listed it, the owner loses approximately $2,000. Why is that? It’s simple; the offer was most likely received before most people knew it was up for sale.

MLS should be First

When considering a realtor, ask them about their marketing plan. If getting your home submitted to the MLS is not the very first task on their list, find another realtor. This is easily the best weapon in a realtor’s arsenal, and if they are not using it, then find someone who will.

Nick Muller | king-and-assoc.com